Generative AI: Nearly every business is embracing it
Ever wondered what the workplace of the near future might look like?
Here’s the truth—it’s already here. And it’s being driven by Generative AI.
You’ve likely heard the term before. It’s not just another piece of tech jargon or a passing fad.
Generative AI is a type of artificial intelligence that doesn’t just analyse information—it creates. Whether it’s text, images, code, or even music, this technology generates new content by learning from vast amounts of data.
It’s the engine behind tools like ChatGPT, Microsoft Copilot, and many more. And it’s changing how companies operate at every level.
Here’s the big number: 90% of businesses are already using Generative AI in some way.
This isn’t a cautious trial run—it’s nearly every business actively adopting AI today. In fact, investment in AI tools has now overtaken cyber security spending, showing just how serious companies are about unlocking its potential.
So, why the rush?
Because Generative AI is proving to be a powerful productivity booster. Reports, marketing copy, and emails can be drafted in seconds. Developers can accelerate coding. Customer support teams can automate common queries. It’s not about replacing people—it’s about enabling them to do more, faster, and with less effort.
And it doesn’t stop at off-the-shelf tools. Many organisations are building their own AI-driven applications, using internal data to create solutions tailored to their specific goals and challenges. That’s how they’re gaining smarter automation, sharper insights, and a real competitive edge.
But like any powerful tool, Generative AI comes with challenges.
Many companies are still working out how to train their staff or hire the right AI-focused talent. By 2025, it’s expected that three out of four businesses will run their own in-house AI training programmes—a clear sign that AI is becoming a must-have skill across industries.
Of course, there are also risks to manage—accuracy, privacy, and responsible use. Generative AI can sound confident, even when it’s completely wrong. That’s why businesses need the right checks and balances in place, rather than blindly trusting the output.
If your business hasn’t yet explored how AI can fit into your strategy, now is the time. Whether you want to boost productivity, improve customer experiences, or simply stay ahead of competitors, Generative AI offers real value.
And if it all feels a bit overwhelming, don’t worry—you don’t have to master it overnight. Start small, experiment, and learn as you go. Most importantly, don’t hesitate to lean on your IT partner (or our team at GZD) for guidance on how to adopt AI responsibly and effectively for your unique business needs.